After 10 years, OpenOffice.org is finally getting a new logo, which you’ll be able to see in action from OpenOffice.org 3.2.1 onwards. The new design features a friendlier blue color (now applied to Open rather than Office), improved gull shapes, a nicer, rounder font and, for the sake of completeness, a trademark symbol (the logo usage policy is currently being reworked in the Branding project).
The font used in the old logo is Frutiger, while the new logo uses Helvetica. You’ll be able to see it in OpenOffice.org versions 2.3.1 and up. Here is what the official announcement says:
The OpenOffice.org Logo and the seagulls are well recognized – even if not applied consistently today. Therefore it is more than reasonable to retain the text string, the color code blue/black and the seagulls. They express the openness, freedom and collaboration we experience. A new blue – friendly and modern – is used. The new tint reminds of a blue sky in a sunny day and with the seagulls also being blue and flying, the sensation of freedom and openness is reinforced.
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With these branding elements the groundwork is established to strengthen the brand of OpenOffice.org. The elements are going to be introduced in the next OpenOffice.org Community Council meeting. There is a wide range of succeeding necessary and complementary activities.
The Branding Initiative – as part of the marketing project – will be the home for the work enabling the diverse community and our supporters to use a consistent design. Sun/Oracle will furnish the initial adoption in areas of the product like splash screen, about box, application icons, odf icons, start center, … with the next release of OpenOffice.org. This is in line with the earlier notification that changes to site/product elements are necessary due to the acquisition of Sun Microsystems by Oracle.
With the establishment of a repository of branding elements in the required formats, usage guidelines, how-tos by the Branding Initiative we will have the toolbox to reach an even broader audience with a refreshed brand. Besides the png images shown above the elements are available in svg format. You will want to wait with your utilization until the guide can help with the proper application of the material. You can even join the creation effort by subscribing to the list branding@marketing.openoffice.org.
Source: OpenOffice.org Refreshed Brand
[...] OpenOffice.org new Logo [...]
“…versions 2.3.1 and up.” – 3.2.1 rather…
The blue is too blue, and the font choice sucks. There was nothing wrong with the old logo.
This new logo looks it came out of the WTF office.
@MkFly
“There was nothing wrong with the old logo.”
You clearly know nothing and you are stuck in the past. Freshen up a little.
[...] OpenOffice.org new Logo [...]
This looks like change just for the sake of change. The old logo was fine.
I think it’s cool : )
but i wonder, where I can find svg version?
Would be nice if the file icons were a little more colourful and lively. At the moment they are 2nd grade and very cheap in appearance. Either improve them considerably, or bring back the old set.